Wouldn't it be nice to know how much traffic your competitors' websites are getting...where that traffic is coming from...what visitors are searching on to find them? Just imagine how you could tweak your own website, even your books and topics you speak on, based on what your target audience is searching for online. If your aim is to 'give 'em what they want,' web analytics is a great way to find out what that is.
You might have heard of Alexa, which reports traffic rankings for sites you search.
Compete is a new (free) alternative to Alexa. It has a lot more features than Alexa which let you do a thorough job of scoping out your competition. This is direct from their home page:
Site Analytics: The fastest way to measure your competition. Stay on top of rivals with site metrics and audience profiles for the top 1,000,000 web domains.
Search Analytics: The best competitive search metrics - period. Identify rival search marketing strategies to take your SEM and SEO efforts to the next level.
Referral Analytics: The most comprehensive referral data.
Ranked Lists: The most complete view of online traffic. See where your site fits into the bigger online picture through ranked lists of up to 500,000 domains.
Read our blog: Highlights how people are using the Internet and where interesting, useful sites can be found. The Compete blog is one of the premier blogs on the web and has been recognized for its timely, entertaining and fun commentary across a wide range of topics.
Try our tools: Get new tools that bring real-time access to Compete's analytics to your desktop.
Keeping tabs on your competitors, your target market, and the general world of cyberspace can be valuable as you gear up to become known as the expert in your field.
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