When you browse through the bookstore, do books with endorsements or introductions by celebrities or 'big names' in your field stand out as being more credible and valuable? I'll take a stab and figure that you said 'yes.' Most people do. So how did those authors get those big-name people to participate in their book project? Are they friends or colleagues already? Probably not.
I had heard for years that celebrity endorsements are hugely valuable and really help book sales, but I had never given it a try. Until recently. Thanks to Twitter (here I go again!), I just got the Foreword to my new book written by a New York Times bestselling author who is a worldwide influencer and motivator to my demographic. So there's one more reason to get on Twitter...connect with people there on a personal level who you could never approach otherwise and get them involved in your project.
Here are a couple other ideas for finding experts and celebrities in your field or who are interested in your cause and might make good candidates to write an endorsement and/or an introduction or foreword for your book:
Find other NY Times best selling authors here. Take a look in the left-hand column of this site for more categories of experts you might want to contact about your book project.
Get contact information for celebrities (mainly in entertainment but also in business) here.
You can also give Facebook and LinkedIn a try for finding and connecting with experts in any field. Go ahead and give it a try. You've got nothing to lose and everything to gain!
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