I just discovered this post (13 Mistakes Authors Make on Their Blogs) on Build a Better Blog and I have to confess that I'm guilty of more of them that I like to admit. My worst offense lately is not posting often enough. I'm busy, busy, busy working on marketing one book, writing another, researching a third, stocking the companion resource site for the first book with great info on a daily basis, and adding more publications, large and small, to my plate just about every day. On top of that, I've been appointed the College-to-Career Examiner for Denver on Examiner.com.
As I've said many times before on this blog, writing a book is much better than a business card in terms of marketing yourself. It demonstrates to your potential clients the breadth and depth of your expertise in your specialty area. A two-by-three-inch piece of cardstock can never do that for you. A book of your own also keeps your name top-of-mind because it's something your clients will actually keep and use, hopefully on a regular basis.
Once you've written your book, you may want to provide it as a giveaway or sell it...or maybe both, giving it to a particular group of exception clients free and selling the rest. Either way, your blog is a natural complement to your book and, as an author, your blog should read as well as a book.
Whether or not you've written your book yet, or if you have any type of blog going right now, I encourage you to take a look at this article to see if you're as guilty as I am. It's a good checklist to help us all get out of the rut and start selling more books!
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